XLR Logic Logo

Industries

Media and Information Services

Exponential growths of online media users and online newspaper apps have challenged the business revenues of print industry. In an increasingly globalised culture, media need to be digitalized.

The kids who don’t read papers are now adults, the role of newspapers in people’s lives has shifted, advertisers are thinking differently and people connect differently.

The challenges facing the newspaper, media and information industries both print and online come from all sides. The only solution is that the product at the heart of the newspaper has to leap: radical change to become relevant to the information needs of consumers in the digital networked society, and accessible through the channels and techniques that match their new digital behaviour.

XLR Logic helps media sites to embrace audience participation and social media by boosting content and traffic.